Integrating your business operations with ours

March 8, 2017 by Alex Peter

A group of business representatives meeting about the integration of their business operations

About the author:

Alex Peter

Product marketing strategist

Alex began his career at Advicent as a mid-market business development representative. He now divides his time between assisting his team and working with enterprise clients. Alex is passionate about FinTech and creating success for his team.

In my role, I have the opportunity to participate in internal strategy calls to discuss how we will provide value to our clients and prospects. The prospects that we engage with have voiced concerns regarding the calculation engines, tax data update schedules, adoption rates of user portals, and the ability to showcase their unique value proposition with their current technology stack. One of the most surprising concerns we hear about a firm's current technology, however, is focused on integration.

Before I proceed, I want to make a distinction. “Integration” is a buzzword in the financial services industry. Though our solutions can integrate with a wide array of critical back-office systems, that is not the type of integration to which I am referring; I am talking about operational integration, almost like how a business partners would integrate with each other. What drives our business is our unwavering goal to form mutually beneficial relationships with various firms around the world.

Focusing on partnerships, rather than a sale

When partnering with a firm, our goal is not to sell a product, collect a check, and ride off into the sunset; rather, we pride ourselves on forming long-term relationships with our partners. We aid the sales enablement strategy for partners and, ultimately, generate business for them. In turn, our partners provide us with feedback and constantly motivate us to continue to improve our industry-leading financial technology.

The methodology for implementing our solutions varies for each of our partners, but the highest ROI is typically gained by utilizing our adoption and professional services offering (PSO) teams. Our PSO team is focused on leveraging the unique capabilities of our tools to help tell each firm’s unique story and present each firm’s specialized value proposition. In addition to PSO, we also offer the help of our adoption team. These individuals are focused on training your team to help maximize your firm’s efficiency when using our products throughout your roll-out strategy.

We deliver an incredibly useful strategy through our adoption and PSO teams: training users in handling compliance workflows. This is one of the key ways that we integrate with your firm. Through our flexible workflows, we partner with you to ensure that the solution we are presenting fits within your workflow strategy. Our PSO team can deliver our solution scaled to your team members who need input in that process and after we have a complete understanding of your needs, they deliver a completely scalable experience for your firm. That’s when the adoption team steps in and trains these users on the software itself. By providing this type of service, firms that utilize Advicent financial planning software have seen an increase in not only efficiency, but also revenue. We would love to talk with you about how we can help your firm as well.

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