[eBook] 6 reasons advisors should blog and how to get started

January 11, 2017 by Katelyn Rattray

6 reasons advisors should blog and how to get started eBook cover

About the author:

Katelyn Rattray

Content marketing specialist

Katelyn strives to deliver high-quality educational content to advisors in the financial services industry. She enjoys collaborating with all departments to showcase the thought leadership through the organization and leverage the knowledge and expertise of the Advicent team. Katelyn hopes to empower advisors with tools to boost their marketing efforts through content marketing and technology.

eBook | 6 reasons advisors should blog and how to get started

Within the past decade, many businesses have shifted their marketing efforts from an outbound strategy to a more inbound strategy. Traditional marketing tactics are becoming less effective, and it is now increasingly about pulling in customers and clients through relevant content.

Blogging and sharing relevant content is beneficial in all steps of the financial planning process – from attracting process, converting them to clients, and continuing to delight and educate clients after they begin working with you.

Download our eBook to learn more about the benefits of blogging and how to get your blog off the ground.