Leadership team

A leader is one who knows the way, goes the way, and shows the way.

- John C. Maxwell

Our executive team

Angela Pecoraro headshot

Angela Pecoraro Chief executive officer

As chief executive officer of Advicent, Angela leads the global executive team and steers them toward a common mission of enabling everyone to understand and impact their financial future through state-of-the-art financial planning technology. Her personal goal at Advicent is to develop extremely satisfied, life-long clients as well as a team of first-in-class leaders across the business. Sharing her vast knowledge and expertise on publications such as Huffington Post, InvestmentNews, RIA Central, Financial Planning, Financial Advisor Magazine, and WealthManagement.com, Angela is dedicated to providing best practices, thought leadership, and industry-leading technology throughout the financial services technology (FinTech) industry at large.

As a technology executive with over 15 years of industry experience, she has operated Software-as-a-Service (SaaS) companies of various sizes, holding leadership positions, including director of customer relations, vice president of professional services, president and chief operating officer, throughout the biggest growth phases in their history. Angela successfully graduated from the Vista Equity Partners executive development program, High Potential Leadership Program (HPLP), in 2011 and the firm’s Pinnacle program in 2017 to prepare the next generation of portfolio CEOs for future success.

Anthony Stich is the chief operating officer at Advicent

Anthony Stich Chief operating officer

Anthony Stich has one goal: to develop a team of exceptional customer experience leaders across the globe, empowering them with the latest industry-leading methodologies in strategic planning, customer success, and business development to successfully grow Advicent, the leading provider of SaaS technology solutions for the financial services industry, into a global brand. Published in numerous global outlets including the Journal of Financial Planning, Wealthmanagement.com, Investopedia, and bobsguide as well as being featured on Reuters, FinTech TV, Financial Advisor IQ, Asset TV, and Bank Bosun, Anthony has swiftly become a thought leader in the FinTech space, providing compelling statistics, a thought-provoking perspective, and much-needed humor in a rapidly-changing industry.

Prior to Advicent, Anthony spent most of his career in the financial services industry, leading the marketing group at Bank Mutual as well as performing national marketing and go-to-market functions between his roles at Guaranty Bank and AIG VALIC.

John Heinen

John Heinen Chief technology officer

As chief technology officer, John provides strategic, operational, and programmatic support of our products to the greater Advicent organization, our partners, and the industry. His role is dedicated to defining business and product strategies; working directly with clients in providing technology solutions; and building product and service delivery organizations that deliver exceptional results. He draws many parallels from his decades of software development and product management experience in the healthcare industry to financial planning technology, including the importance of providing high availability of mission-critical technology, developing compliance strategies for a dynamic regulatory environment, and making complex information simple and actionable.

Prior to Advicent, John held various leadership positions including SVP of preparedness solutions and SVP of product management at Intermedix; chief technology officer and EVP at Informed Clinical Sciences Corporation; and chief technology officer at GE Healthcare.

Cory Woolf, chief financial officer at Advicent

Cory Woolf Chief financial officer

As chief financial officer, Cory serves as a strategic partner and financial advisor to the chief executive officer, the board of directors, and other members of the team. He employs a hands-on approach when contributing to the broader business, extending beyond the confines of accounting and finance to support the delivery of our next-generation planning applications to the market and improving the partner experience with our company and products.

With nearly two decades of experience, Cory is a financial leader with a passion for business who has worked with numerous executive teams to build roadmaps that deliver continually improving products and quality customer service; support the company’s strategic vision; and increase efficiency for both partners and the company. Prior to Advicent, Cory held chief financial officer roles at Connexeo, Audatex, Hollander, and The Picerne Group as well as various other finance management roles, including Pan Pacific Retail Properties and PwC.

Peter Dussel COO EMEA

Peter Dussel Chief operating officer, EMEA

As chief operating officer of our EMEA organization, Peter is involved in almost every aspect of the day-to-day and strategic business operations. With over 20 years of financial services industry experience, he leverages his expertise as a financial advisor and manager to spearhead operations for the Advicent EMEA organization.

Peter has held a number of roles at Figlo, including project manager, product manager, and manager of operations. Prior to Advicent, Peter served as an advisor at Reaal and a financial planner at Fortask/PlanWeb in the Netherlands.

Our senior leadership team

Logan Lee is the vice president of sales at Advicent

Logan Lee Vice president, sales

Logan manages and executes the strategy for selecting, motivating, and leading the sales team in all aspects of working with advisors and firms to determine the best solutions for their unique business needs. He leverages years of financial services technology experience to help some of the largest financial institutions in the world streamline processes, bolster ROI, and refine their client experience strategies with Advicent technology.

Tom Burmeister Director, financial planning

As the director of financial planning, Tom is an integral contributor to the strategic vision around our financial planning initiatives. Additionally, he is critically involved in all partner interactions, thought leadership contributions, and internal training programs. With a background in business law, compliance, and financial services technology, he has worked with some of the largest financial services firms in the world to increase success, exceed client expectations, and remain compliant with technology.

Brian Kutmas is vice president of product development at Advicent

Brian Kutmas Vice president, product development

Brian is responsible for product research and development; quality assurance; and the architecture and API strategy for the Advicent platform. For more than 15 years, Brian has worked in FinTech product development, successfully aligning technology and architecture to meet the business objectives of financial organizations.

Paul Raisanen

Paul Raisanen Senior director, analytics

As senior director of analytics, Paul is responsible for leveraging data to uncover creative, actionable insights that can enhance the planning experience for both advisors and their clients. Drawing from a background of over 16 years in the financial services industry, he is establishing a metric-driven planning platform that reimagines how firms and advisors utilize intelligent data learning.

Michelle Bruce

Michelle Bruce Director, strategic programs

Michelle leverages her wealth of program management knowledge to foster deep collaboration and efficient delivery of all strategic corporate initiatives. With 13 years of experience working in financial services, she applies her proven program management abilities to accelerate both product development and go-to-market strategies. She also oversees the implementation of reporting and risk management tactics across the organization.

Lee Laboy is the vice president of information technology at Advicent

Lee Laboy Vice president, information technology

Lee oversees our software-as-a-service (SaaS) hosting operations; aligns information technology with business strategy; upholds and enhances our comprehensive, ISO-certified data security program; and leads the IT team in infrastructure, software, and process improvements. With over 25 years of experience, he is a highly accomplished IT professional with a proven track record of directing IT operations as well as maintaining high levels of system and application availability.