With a background in content marketing, public relations, and social media management in a variety of industries, Katelyn strives to deliver high-quality educational content to advisors in the financial services industry and empower them with tools to boost their marketing efforts through content marketing and technology.
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eBook | 6 reasons advisors should blog and how to get started
Within the past decade, many businesses have shifted their marketing efforts from an outbound strategy to a more inbound strategy. Traditional marketing tactics are becoming less effective, and it is now increasingly about pulling in customers and clients through relevant content.
Blogging and sharing relevant content is beneficial in all steps of the financial planning process – from attracting process, converting them to clients, and continuing to delight and educate clients after they begin working with you.
Download our eBook to learn more about the benefits of blogging and how to get your blog off the ground.