Advicent expands leadership team to drive growth and strategy of entire global product line

October 31, 2016

Technology firm adds seasoned FinTech leader to its senior leadership team to bolster product line and help firms meet new DOL regulations

With the new Department of Labor (DOL) fiduciary standards set to take action in less than six months, financial services organizations are taking major steps to comply. Advicent, a leading financial technology firm, provides a product suite that empowers firms and advisors with tools that can greatly improve the effectiveness of compliance strategies in anticipation of the rule. In an effort to continue the enhancement of these products and services, Advicent continues to invest in high-caliber talent. George Fischer fills the role as the vice president of product strategy, and the company is thrilled to leverage his veteran experience and visionary talent. In his new role, Fischer will define and drive the Advicent business plan, growth strategy, investments, and positioning for the global product line. 

Fischer comes to Advicent after previously serving as senior vice president, product management at E*TRADE Financial Corporation. “George is a seasoned software strategist with a strong background in investor technology and we are excited to have him on board,” says Phil Cunningham, CEO of Advicent. “With new standards coming from the DOL, the focus has become even greater on helping firms meet regulations and honor the best interests of their clients. This addition to our leadership team and the new role George fulfills here at Advicent provides us with an advantage and empowers us to further our industry-leading platform inclusive of planning, client collaboration, and API technology.”

“What is notable about Advicent is how they have embraced the role of ever-changing and evolving technology in the financial space, their commitment to financial professionals worldwide, and the importance they place on financial planning. Advicent supplies both firms and advisors with tools that will provide a transparent view into clients’ financial plans throughout their entire financial journey,” Fischer says. “Transparency is more important than ever, and given that our philosophies and dedication to the advisor base are well-aligned, I certainly look forward to joining the team and furthering the product-centric culture and strategy of the global Advicent product line.”

About Advicent

Advicent is the leading provider of SaaS technology solutions for the financial services industry, servicing the world’s largest financial institutions. The Advicent product offering includes the NaviPlan®, Figlo®, and Profiles™ financial planning applications which power our Narrator® Advisor and Narrator® Clients portals; the Advisor Briefcase® marketing communications tool; and the Narrator® Connect application builder which unlocks the power of Advicent APIs. Through our innovative product capabilities and dedicated services, we are able to help thousands of financial professionals and their clients understand and impact their financial future. Everything comes back to our core mission—enabling everyone to understand and impact their financial future. To learn more, visit or email